About
COLAI explores the collision of Generative AI and Commercial Creativity. We look beyond the efficiency hype to identify the real shift: how synthetic tools are creating new forms of storytelling and audience engagement that traditional cameras simply cannot capture.
From spatial video to generative narratives, we are mapping the transition from "passive viewing" to "active habitation." We don't just ask how AI changes production—we ask how it reinvents the relationship between the audience and the screen.
Essays, experiments, and visual references published here are intended to provoke better questions about the future of creative work — not to provide neat answers.
Colin Melville stands at the intersection of Human Creativity and Synthetic Intelligence.
With 30 years of creative leadership across film, broadcast, and global brand experience, he brings deep operational wisdom to the AI transition. He isn't just looking for efficiency; he is defining New Creative Formats.
His work explores how Generative AI is rewriting the rules of engagement—transforming "viewers" into "participants." He helps organizations navigate the shift from linear storytelling to infinite, interactive creativity, asking the critical question: What happens to the audience when everything can be generated?
Contact Me
Let's Talk AI & Creativity.
My inbox is open for strategic conversations, panel opportunities, and consulting inquiries. I don't do "coffee chats" about the future—I do business planning for the disruption.