COLAICREATIVITY AFTER AIThe weekly letter ↗
COLIN MELVILLE / EXECUTIVE CREATIVE DIRECTORAN INDEPENDENT VIEW FROM INSIDE THE CHANGE
THE CENTRAL QUESTION

When anyone can make anything, what changes?

AI changes what people are capable of. I’m living that change inside a creative agency, asking what happens next to creativity, roles, teams and audiences.

Explore The Shift ↗
A lone viewer faces a wall of fragmented video images in a dark concrete room.FROM THE SHIFT / THE FORENSIC AUDIENCE
01 / THE SHIFT

Ideas with consequences.

Short arguments about how abundant capability changes creative work and the organisations behind it.

A creative looks over a miniature funfair and abstract event set on a table in a dark concrete studio.What if creativity no longer had to wait? ↗ A split porcelain face sculpture on a plinth in a concrete gallery, watched by a distant figure.The Ethics Alibi ↗View all The Shift ↗
02 / AI RADAR

Signals worth watching.

New tools and developments, with a quick view on why they matter to creative practice.

An immense tower of stacked black vinyl records rises through a concrete hall, with a lone figure at its base.What if a song was never finished? ↗ Rows of motionless figures face a wall of glowing video screens in a concrete room.Automating Your Own Obsolescence ↗View all AI Radar ↗

The weekly letter.

The strongest idea and signals worth your attention.

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