COLAI / CREATIVE THINKING FOR WHAT COMES NEXTINDEPENDENT IDEAS / COLIN MELVILLE
Human and luminous synthetic faces looking toward each other
COLAI / COLIN MELVILLE THINKING ALOUD

The world is
changing shape.
What do we
make next?

I’m interested in the new worlds taking shape: stories that remember us, experiences that change with us, and creative forms we haven’t named yet. COLAI is where I think through what they could mean for people.

FEATURED / THE SHIFTA Room. A Conversation. A Gunshot.
The COLAI weekly letter.

The strongest Shift argument and the AI Radar signals worth watching.

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INDEPENDENT THINKING / COLIN MELVILLE

Making the impossible is getting easier. Making it matter is the interesting part.

01 / THE SHIFTIdeas worth thinking through.Essays on creativity, capability and the people shaping what comes next. ↗02 / AI RADARSignals worth noticing.Developments in technology and culture, with a human point of view. ↗
THE PERSON BEHIND COLAI

Still making.
Still curious.

I’m an Executive Creative Director working through this change with real teams, briefs and deadlines. COLAI is where I think aloud about creativity, technology, people and future possibilities.

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Portrait of Colin Melville