Audience & Attention

attention Navigating the shift to AI Search and Generative Discovery. Strategic analysis on how AI is rewriting the rules of marketing, SEO, and audience retention.

Extreme close-up of a hand feeling a holographic butterfly through ultrasound haptics, symbolizing the tactile revolution in Storyliving.

Colin Melville

22 min read

The Neuro-Narrative Age

Audience & Attention

Colin Melville

22 min read

The Neuro-Narrative Age

Audience & Attention

Colin Melville

22 min read

The Neuro-Narrative Age

A cinematic shot of a scientist observing a holographic cellular structure, representing the shift from stock footage to high-end AI visuals in B2B marketing.

Audience & Attention

Colin Melville

11 min read

Why B2B Marketing Just Became Hollywood

Audience & Attention

Colin Melville

11 min read

Why B2B Marketing Just Became Hollywood

Audience & Attention

Colin Melville

11 min read

Why B2B Marketing Just Became Hollywood

A symmetrical, cinematic photograph in a cold-blue Kubrick style. A lone viewer sits in a dark, concrete room facing a massive wall of hundreds of vertical video fragments (Micro-Mega loops) of heritage and modern content.

Audience & Attention

Colin Melville

16 min read

The Forensic Audience

Audience & Attention

Colin Melville

16 min read

The Forensic Audience

Audience & Attention

Colin Melville

16 min read

The Forensic Audience

Audience & Attention

Colin Melville

19 min read

What Happens to Creativity When Everything Can Be Generated?

Audience & Attention

Colin Melville

19 min read

What Happens to Creativity When Everything Can Be Generated?

Audience & Attention

Colin Melville

19 min read