The Vectorless Future

Why the "Font File" is Dead

1. The Signal

Creator Nick Landucci has released "AI Brand Typography," a new workflow suite for Google Veo 3 and Nano Banana Pro. This toolset solves the industry’s biggest headache: getting Generative Video models to render accurate, legible, and high-design typography. Instead of overlaying text in After Effects after the generation, this workflow forces the model to "bake" the typography directly into the video generation itself, allowing for complex 3D kinetic type that interacts with the lighting and physics of the scene. Source: Nick Landucci on Gumroad

2. The Filter

Designers treat typography as "Sacred Geometry"—clean vectors, .OTF files, precise kerning. This workflow disrespects all of that. It treats text as just another texture to be hallucinated. This is terrifying for purists but liberating for speed. We are entering an era where you don't "install a font"; you "prompt a style." If you want a logo made of dripping honey, you don't need a 3D modeler to sculpt it; you just need the model to understand the physics of honey and the shape of the letter "A."

3. The Unlock

This is "Localization at Scale."

• The Pivot: Currently, if you want to change the text in a 3D commercial from English to Japanese, you have to re-render the entire 3D project.

• The ROI: With Generative Typography, you can "Inpaint" the text. You can take a complex 3D animation of a soda can and swap the logo language in seconds without touching a single polygon. The "Global Asset" becomes a "Fluid Asset."

4. The Horizon

By 2027, "Generative Brand Guidelines" will replace PDF style guides. Brands won't just specify "Helvetica Bold"; they will specify a "Style LoRA" (a fine-tuned model weight) that ensures every piece of text generated by their AI tools feels "on brand," whether it’s made of chrome, clouds, or concrete.

Further reading from Nick Landucci on Gumroad