Colin Melville
Creative director exploring AI, storytelling, and how audiences engage with emerging forms of media.
I have seen this movie before. Over a 30-year career, I have navigated the death of tape, the birth of digital, the rise of social, and the dominance of mobile. I didn’t just watch these shifts; I led global creative departments through them. My background isn’t just 'creative.' I have run my own agencies, built profitable e-commerce businesses, and directed campaigns across Cinema, TV, Radio, and Experiential for some of the world's biggest media brands. I know the difference between a cool tech demo and a business model. Today, I serve as a bridge between that deep operational history and the AI future. I am a Creative Director focused on Synthetic Media—helping brands and broadcasters understand what happens to creativity when content becomes infinite, instant, and practically free. This platform is where I think in public. No hype. No doomerism. Just practical, strategic foresight from someone who knows how the machine actually works
